IN

the

Works

Leah Bui is a former student of anthropology, writer, and editor. She notes everyday things and writes for those seeking to make human connections, to breakdown barriers, and to invoke feeling.

My writing strives to:

Make Human Connections

  • Utilizing 20+ years of community building and a degree in anthropology.

  • Forecasting trends and capturing the latest industry headlines and media.

  • Increasing audience engagement with SEO, A/B testing, CTA data, and content optimization.

Breakdown barriers

  • Keeping it simple. Using everyday language to inform and build understanding.

  • Managing content, process, and systems for better user experiences.

Invoke feeling

  • In the world of ai copy, writing to catch feels is under-rated.

  • Connecting to the Mission, Vision, and Values

  • Developing content and topics that people actually care about and want to read.

  • Conceptualizing and implementing brand strategy in all aspects of content.

  • Being hyper cognizant of tone, audience, and tailoring it to omnichannel platforms.

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